Stéphane Lagresle

The Founder

From Inside the Boardrooms of the Automotive Industry

For over two decades, Stéphane has crafted the stories that win trust and RFQs. Having led strategy, marketing, and storytelling at HARMAN/Samsung, Pioneer, and TomTom, he’s been in the same high-stakes rooms his clients face today.

The Storytelling Tribe was born from that experience: to help automotive leaders turn data-heavy decks into messages that move decision-makers.

“I’ve sat on both sides of the table. The story always decides who wins.”

The Mission

Built for Automotive Executives

Built for the Ones Behind the Technology

Every service we offer is designed for automotive executives who sell innovative technologies.

We understand the language of RFQs, sourcing boards, and technical buyers. Whether it’s a pitch
deck, brand strategy, or executive narrative, our approach helps you translate your complex
value into a story that is remembered.

The Podcast

The Stories Behind the Industry

In his podcast Under the Hood: Automotive Storytelling, Stéphane sits down with automotive
leaders shaping the future of mobility.

Each episode reveals the untold side of the industry: how great ideas are pitched, how trust
is
built, and why storytelling remains every executive’s most powerful tool.

20/10/2025

From Fear to Trust: Cybersecurity as a Revenue Enabler

Andrew Till from Trustonic shares insights on how cybersecurity can be positioned as a value proposition in OEM collaborations.

Listen to the Latest Episode

01/10/2025

From Fear to Trust: Cybersecurity as a Revenue Enabler

Andrew Till from Trustonic shares insights on how cybersecurity can be positioned as a value proposition in OEM collaborations.

Listen Now

Discover all Episodes

The Vision

Why Story Still Wins

Because the Best Technology Still Needs a Great Story.

In the race for the next big award or innovation, specs alone don’t win. Stories do.

At The Storytelling Tribe, we help the automotive world communicate with clarity, credibility, and confidence. When the story connects, the deal follows.

Start Your Story